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Wednesday, September 14, 2011

Are Beauty Pageants ruled by markets?

Its again India coming out with empty hands from the Miss Universe Pageant. Congratulations to Miss Leila Lopes of Angola for being the proud winner. In the mid nineties and towards the starting of this century, we saw so many Indian winning the crown and not only the Miss Universe but the other Pageants also like Miss World and Miss Asia Pacific(now renamed to Miss Earth). But now it seems there is dearth of beauty in India.
Leila Lopes, Miss Universe 2011

To me, what I feel, there is lot more into choosing the winner than the talent or the brains of the contestants. Rather I would like to put it, there are brains behind who work in choosing the winner to the coveted crown. There are markets and business that actually govern in selecting the country. And perhaps this is the reason why so many Indians won the titles during the mid nineties. India became a free economy towards the starting of the last decade of the last century and it became very important for the global brands to get a share of such a large consumer base in India. They had to set up a base in India and for this what was necessary, Indians be aware of fashion and different trends that rule the world. And there could not have been easier way then set some role models for the young Indian in those ambassadors of beauty. We saw a rise in different International brands coming to India and capturing the market in India.

And perhaps similar can be story attributed to so many Chinese winning the title in the recent past. Participating in beauty contests in China was banned and it was removed recently and before that China didn't participate in any International beauty pageants. But with Chinese markets gradually opening up, it again became imperative for those companies to set a foot in the fastest growing economy of the world. Thus, we saw many Chinese winning in consecutive years like what happened in the nineties to India.

All these make me think if its really the beauty with brains that is being considered or the brains behind the contest that decides. The market and the business definitely rules. And my this point of view is definitely not because India didn't win and we want to blame.


6 COMMENTS:

Priyanka's Neverland said...

There is a dearth of Beauty with Brains..no doubt!

India was just lucky with Aishwariya Rai!

Sushmita and Lara were very intelligent!
:)

Soumyadeep said...

@Priyanka: there may b dearth of beauty with brains....but would also like to point is there brains behind that do not think much about beauty with brains but the market in which they can expand their business...

Alka Gurha said...

Where ever there is big money the market forces come into play...be it cricket or pageants. We do not not know what goes behind the scenes..honestly to me most of the finalists look good.Yes the intelligence differs but this is no IIT.

Chintan said...

well! when the likes of sushmita etc came in to picture the middle class did not know much about LVs, Fendi and Miu-Miu! Now we do...alright india taken care of so they moved to different countries. fashion industry builds the demand, and hence supplies to the lesser mortals....

Soumyadeep said...

@Alka: true Alka, behind d scenes there is a totally different ball game....

@Chintan: :-) India is taken care of ...& thus no more winners required 4m India...

Suruchi said...

everything's so inter connected and fixed now, one never knows what is the truth.
just the fact that contestants were being voted for through sms in some yea, killed my inclination to keep track of such events thereafter:-)

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